“There is knowing and there is knowing...Desiree knows. Each time I have had the opportunity to engage about business, I invariably come away with something new...something fresh and forward-thinking ideas...a deep understanding of the 360 degrees of business gives you that pedagogy...that she’s got!”
— Marva Allen / Founder, Wordeee
“Every time I meet with Desiree, I'm inspired and learn something new.”
— Asmau Ahmed / Founder, Plum Perfect
“The biggest thing she helped me see is that business isn’t just sales and marketing...I’m so glad I met her because you can see that she’s been doing this for a long time, and she knows her stuff.”
— Peter Szabo / Entrepreneur, Investor, Author
“I met Desiree Reid in 1994 when one of our investors introduced me to her. Her product development eye is legendary. We’re not talking about a quality that (just) comes from training. It’s about caring for multicultural women and their place in the visionary beauty game. I am forever grateful that our paths crossed, that our coffee meeting blossomed into a beautiful relationship…what we lovingly call here, ‘The IMAN difference’.”
— Iman / Founder, IMAN Cosmetics
“Having the opportunity to work with Desiree on realizing my dream for Jay Manuel Beauty was essential to its success. Her understanding of the beauty landscape and ability to focus my passions brought the Filter Finish Collection™ to light, disrupting and starting a revolution in the complexion industry.”
— Jay Manuel / Founder, Jay Manuel Beauty
“Desiree Reid’s expertise was instrumental in the making of a groundbreaking MBA Beauty course I taught in France. Beyond the classroom, we've joined forces with Showroom Privé and the City of Paris to educate the masses about the future of the cosmetics industry during a 5-day tech festival.”
— Sissi Johnson / Brand Strategist & MBA Professor, International Fashion Academy
Beauty and Fashion Launches & Sponsorships
Entertainment Partnerships
Cause Related Marketing
