We Build Brand Equity For Long Term Sustainability

Any brand or business venture without a solid strategy, an expert implementation plan and the right partnerships is like a luxury car without an engine. It might look gorgeous, but it can’t move forward. That’s the strength of Desiree Reid & Co., your consulting partners in creating and implementing valuable business solutions that lead to dynamic bottom-line results.

Desiree Reid & Co. are leaders in multicultural marketing, business diversification, digital marketing strategy, organizational management, product development, manufacturing, retail sales partnerships and global brand expansion for today’s market and the marketplace of the future. The results of our senior level experiences expertise include: better packaging, ROI-centric approaches in merchandising, deeply engaging customer journeys and general operational excellence. These results are predicated from decades of experience with brands such as IMAN Cosmetics and Jay Manuel Beauty, to name a few.

Change Management
We have hands-on expertise in navigating the intersection between Business Growth and Scaling Up across cultures, continents and pertinent changes both online and offline. 

Beauty Decoded
Internal diversity and inclusion are critical in companies gaining the insight and sensitivity to meet the true demands of multicultural markets. CEO Desiree Reid co-created powerful ideations that elevated conversations around diversity and ‘...women with skin of color’ before it was ever a present-day buzzword.

International Lens
No matter how connected and diverse we become, Culture still matters even when they are blended. More happens offline than online, especially in challenging times that should be considered as we move to engage audiences for the long term. We have decades of hands-on direct experience entrenched in the actual work. Thinking globally? Let's talk.


Desiree Reid

Founder & President

Desiree Reid is one of the leading industry experts in global and multicultural business development, marketing, and branding with proven expertise in strategic design, brand equity building, organizational management, and market expansion. As a senior executive and management consultant, she has led small, mid-size and large corporations in launching award-winning products, expanding the global market reach of brands and realigning organizations to meet the ever-changing demands of evolving industries. From cosmetics, to fragrance, to fashion and entertainment, Desiree puts her clients in the forefront of their industries by harnessing the power of the DNA of their brands, staying ahead of the curve in trends and positioning them for the changing landscapes of today’s (and tomorrow’s) competitive markets.  In her 20+ years of launching and growing brands, she has developed a visionary style of leadership and a passion for niche businesses, both on a local and a global scale. Her corporate roster ranges from health and beauty industry giants like Avon, Revlon and Estée Lauder, to regional educational organizations like the Global Language Project and MIST Harlem, a trend-setting New York City restaurant/event venue. Featured in Allure and Essence magazines as a business leader and industry insider to watch, what Desiree loves most about working with all her clients is successfully bringing a sense of “disruptive thinking to ambitious brands!”


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